You may not yet be convinced of the need to publicize your professional activity, your small or large company on the Internet?
The results of a recent survey conducted by Emailbrokers specialized in database management (*) and interactive marketing (*) could make you change your mind.
Indeed, more than 80% of business bankruptcies in 2013 did not bet on the Internet!
This observation is very French since our entrepreneurs are lagging behind their European neighbors who think that the Internet is a strategic tool at the forefront, especially in times of crisis.
Of course, a website is not an anti-bankruptcy guarantee. But all the same, we can be persuaded that a presence with a showcase site, or an E-commerce store, gives visibility, provides notoriety and boosts the turnover of sales. Nevertheless, as the study summary underlines, an expertise, a strategy and an optimization of the exploitation is necessary to make beneficial the desired effect.
To this, I will add that without an effective SEO policy, without a targeted web marketing plan, without an animation and regular updates, a website remains unproductive. An investment without real benefits is a bad investment. It’s not just about having a website to get recognition and a lot of extra revenue.
But remain optimistic, because in France there are concrete facts that justify a change in mentalities and an awareness of the need to find new markets. E-commerce at 14% in 2013 and more companies are turning to social networks to promote their brand. This is an encouraging sign.
I refer you to the summary analysis of this survey if you want to know more details and more figures ( fr_low_res.pdf ).
If I wished to discuss this subject with you it is that I share for a long time this opinion that a website is a springboard to shine and make known beyond its only geographical area.
A showcase site is an interactive business card that offers opportunities to promote its products or services and to gain new contacts.
An e-commerce store with a good sales strategy is a way to conquer new customers and develop your business. This is even more true for new entrepreneurs who need quick paybacks.